TOKYO - General Motors Japan Ltd. is displaying the next-generation Chevrolet EN-V concept vehicle at the Tokyo Motor Show’s “Smart Mobility City 2011” from Nov. 30 through Dec.11. It is the first Asian showing of the concept under the Chevrolet brand.
The two-seat EN-V made its global debut last year at World Expo 2010 Shanghai. EN-V stands for “Electric Networked-Vehicle.” It maintains the basic principles of personal mobility and freedom, while addressing the global challenges of traffic congestion, parking, safety, and energy consumption.
The Chevrolet EN-V embodies the contemporary American Chevrolet brand and provides an ideal solution for petroleum- and emission-free urban transportation that eliminates traffic congestion and accidents while being more fun and fashionable than ever.
GM, which is committed to the conservation of natural resources through the electrification of the automobile, decided to display the Chevrolet EN-V at the Tokyo Motor Show as it best fits the concept of “Smart Mobility City 2011,” which is designed to showcase “next-generation automobiles and the social systems with which they interact to highlight the roles and responsibilities of the automotive industry amidst growing concern over the global environment and resources.”
DETROIT – Herb Younger thought his cherished 1965 Impala SS was out of his life forever when he sold it in the 1980s to pay for his children’s education. Now his car is back with him, an emotional reunion captured on video for all to see.
Chevrolet, keeping with its theme of showcasing authentic moments, created a 60-second TV spot and long-form online version of the real-life homecoming.
Younger bought his Impala new in 1964 and amassed nearly a quarter century of family memories before selling it.
Two decades later, his sons decided to reunite their father with his Impala. After five years of tracking Vehicle Identification Number leads through several states, they finally located their dad’s Impala in Canada and purchased it over the telephone. The car was still in pristine condition.
“It’s not just a car. It’s all the memories and feelings,” said Jared Younger. “It brings all that back.”
To capture the moment when Younger was reunited with his car, Chevrolet and Goodby, Silverstein & Partners conspired with Jared and his brother, Derek, and posed as a film crew documenting three generations of an American family. Little did Herb know, his Impala would come rumbling into view at a park where he was playing with his grandchildren. His recognition was instant. This was not a car like his. This was HIS car.
“The moment when he realizes his car has come back to him is priceless, and is a prime example of the emotional connection many people have with their Chevys,” said Chris Perry, vice president, Global Chevrolet Marketing and Strategy. “The story is moving because it's true – and there's no better way to prove that Chevy runs deep.”
“‘My Dad's Car’ tells a story that is common among Chevy owners, who tend to confess to carrying a lifetime love of the brand," said Jamie Barrett, executive creative director at Goodby, Silverstein & Partners. “In the case of the Younger family, we got lucky and were able to capture the emotional reunion between Herb Younger and his lost-but-never-forgotten 1965 Impala SS.”
“Sports car and endurance racing is an outstanding platform for manufacturers like us to test and learn. The design of this race car incorporates iconic Corvette styling cues and will be immediately recognized by sports car enthusiasts and fans of GRAND-AM Road Racing,” Campbell said. “We are excited to see the Corvette DP compete in the legendary Rolex 24 at Daytona next January.” The new Corvette Daytona Prototype will participate in a GRAND-AM test at Daytona International Speedway on Wednesday, Nov. 16. “GRAND-AM’s new Daytona Prototype concept is aimed at allowing manufacturers to showcase their brand in an exciting, cutting-edge fashion,” said GRAND-AM President Tom Bledsoe. “Chevrolet, with its new Corvette DP, has done just that. The anticipation of seeing this new Daytona Prototype compete is building each and every day. This announcement has immediate and far-reaching implications with the potential to change the face of sports car racing.” Four teams will campaign the Corvette Daytona Prototype in 2012: No. 90 Spirit of Daytona Racing; No. 10 SunTrust Racing; No. 99 GAINSCO/Bob Stallings Racing, and the Nos. 5 and 9 Action Express Racing teams. “The 2012 Corvette Daytona Prototype was developed by a multi-faceted effort involving Chevrolet, Corvette Designers, Pratt & Miller and GRAND-AM. Chevrolet also worked closely with chassis builders Riley, Coyote and Dallara,” said Mark Kent, GM Racing director. “The IMSA GTP Corvette Prototype campaigned by Hendrick Motorsports in the '80s was the inspiration for this new Chevrolet Corvette Daytona Prototype. And, like the GTP Corvettes, the new Corvette Daytona Prototype contains numerous styling cues from the street version of the Chevrolet Corvette.” Corvette has a storied history of racing-related feats in Daytona. Zora Arkus-Duntov – the father of the Corvette and chief engineer working on the Corvette in the ’50s and ’60s – set a flying-mile speed record of more than 150 miles per hour in a Corvette on Daytona Beach, one of a number of record runs on the beach for him. When Daytona International Speedway opened in 1959, Arkus-Duntov turned the fastest laps – 155 miles per hour – in a Corvette SS. More recently, in 2001, a Corvette driven by Ron Fellows, Johnny O’Connell, Chris Kneifel and Franck Freon was the overall winner in the Daytona 24-hour. Another Corvette finished fourth that year, with Dale Earnhardt Sr., Dale Earnhardt Jr., Andy Pilgrim and Kelly Collins
