Wednesday, November 30, 2011
Tuesday, November 29, 2011
Chevrolet EN-V Concept on Display at Tokyo Motor Show
TOKYO - General Motors Japan Ltd. is displaying the next-generation Chevrolet EN-V concept vehicle at the Tokyo Motor Show’s “Smart Mobility City 2011” from Nov. 30 through Dec.11. It is the first Asian showing of the concept under the Chevrolet brand.
The two-seat EN-V made its global debut last year at World Expo 2010 Shanghai. EN-V stands for “Electric Networked-Vehicle.” It maintains the basic principles of personal mobility and freedom, while addressing the global challenges of traffic congestion, parking, safety, and energy consumption.
The Chevrolet EN-V embodies the contemporary American Chevrolet brand and provides an ideal solution for petroleum- and emission-free urban transportation that eliminates traffic congestion and accidents while being more fun and fashionable than ever.
GM, which is committed to the conservation of natural resources through the electrification of the automobile, decided to display the Chevrolet EN-V at the Tokyo Motor Show as it best fits the concept of “Smart Mobility City 2011,” which is designed to showcase “next-generation automobiles and the social systems with which they interact to highlight the roles and responsibilities of the automotive industry amidst growing concern over the global environment and resources.”
Monday, November 28, 2011
Tuesday, November 22, 2011
Sons Reunite Father with His ’65 Impala After Two Decades
Chevrolet commercial and Internet video documents emotional homecoming
DETROIT – Herb Younger thought his cherished 1965 Impala SS was out of his life forever when he sold it in the 1980s to pay for his children’s education. Now his car is back with him, an emotional reunion captured on video for all to see.
Chevrolet, keeping with its theme of showcasing authentic moments, created a 60-second TV spot and long-form online version of the real-life homecoming.
Younger bought his Impala new in 1964 and amassed nearly a quarter century of family memories before selling it.
Two decades later, his sons decided to reunite their father with his Impala. After five years of tracking Vehicle Identification Number leads through several states, they finally located their dad’s Impala in Canada and purchased it over the telephone. The car was still in pristine condition.
“It’s not just a car. It’s all the memories and feelings,” said Jared Younger. “It brings all that back.”
To capture the moment when Younger was reunited with his car, Chevrolet and Goodby, Silverstein & Partners conspired with Jared and his brother, Derek, and posed as a film crew documenting three generations of an American family. Little did Herb know, his Impala would come rumbling into view at a park where he was playing with his grandchildren. His recognition was instant. This was not a car like his. This was HIS car.
“The moment when he realizes his car has come back to him is priceless, and is a prime example of the emotional connection many people have with their Chevys,” said Chris Perry, vice president, Global Chevrolet Marketing and Strategy. “The story is moving because it's true – and there's no better way to prove that Chevy runs deep.”
“‘My Dad's Car’ tells a story that is common among Chevy owners, who tend to confess to carrying a lifetime love of the brand," said Jamie Barrett, executive creative director at Goodby, Silverstein & Partners. “In the case of the Younger family, we got lucky and were able to capture the emotional reunion between Herb Younger and his lost-but-never-forgotten 1965 Impala SS.”
Friday, November 18, 2011
Thursday, November 17, 2011
Untitled
“Sports car and endurance racing is an outstanding platform for manufacturers like us to test and learn. The design of this race car incorporates iconic Corvette styling cues and will be immediately recognized by sports car enthusiasts and fans of GRAND-AM Road Racing,” Campbell said. “We are excited to see the Corvette DP compete in the legendary Rolex 24 at Daytona next January.” The new Corvette Daytona Prototype will participate in a GRAND-AM test at Daytona International Speedway on Wednesday, Nov. 16. “GRAND-AM’s new Daytona Prototype concept is aimed at allowing manufacturers to showcase their brand in an exciting, cutting-edge fashion,” said GRAND-AM President Tom Bledsoe. “Chevrolet, with its new Corvette DP, has done just that. The anticipation of seeing this new Daytona Prototype compete is building each and every day. This announcement has immediate and far-reaching implications with the potential to change the face of sports car racing.” Four teams will campaign the Corvette Daytona Prototype in 2012: No. 90 Spirit of Daytona Racing; No. 10 SunTrust Racing; No. 99 GAINSCO/Bob Stallings Racing, and the Nos. 5 and 9 Action Express Racing teams. “The 2012 Corvette Daytona Prototype was developed by a multi-faceted effort involving Chevrolet, Corvette Designers, Pratt & Miller and GRAND-AM. Chevrolet also worked closely with chassis builders Riley, Coyote and Dallara,” said Mark Kent, GM Racing director. “The IMSA GTP Corvette Prototype campaigned by Hendrick Motorsports in the '80s was the inspiration for this new Chevrolet Corvette Daytona Prototype. And, like the GTP Corvettes, the new Corvette Daytona Prototype contains numerous styling cues from the street version of the Chevrolet Corvette.” Corvette has a storied history of racing-related feats in Daytona. Zora Arkus-Duntov – the father of the Corvette and chief engineer working on the Corvette in the ’50s and ’60s – set a flying-mile speed record of more than 150 miles per hour in a Corvette on Daytona Beach, one of a number of record runs on the beach for him. When Daytona International Speedway opened in 1959, Arkus-Duntov turned the fastest laps – 155 miles per hour – in a Corvette SS. More recently, in 2001, a Corvette driven by Ron Fellows, Johnny O’Connell, Chris Kneifel and Franck Freon was the overall winner in the Daytona 24-hour. Another Corvette finished fourth that year, with Dale Earnhardt Sr., Dale Earnhardt Jr., Andy Pilgrim and Kelly Collins
Tuesday, November 15, 2011
2013 Chevrolet Spark Mini Car is the Key to the City
Nimble, affordable, five-door hatch lets urban drivers live larger in tight spaces
- Available Chevrolet MyLink infotainment system includes seven-inch color touch screen
- Choice of vibrant exterior and interior colors makes Spark stand out in a crowd
- Fuel-efficient, affordable and maneuverable for young city dwellers
- Integrated safety system including 10 air bags and OnStar
LOS ANGELES – The 2013 Chevrolet Spark mini car, to be revealed Wednesday, November 16th at the Los Angeles International Auto Show, is the only car in its segment to offer a seven-inch color touch screen radio capable of displaying smart phone-based navigation, media and contacts for hands-free calling.
A sporty four-passenger, five-door hatch updated for United States and Canadian consumers, Spark is designed to excite first-time buyers and city dwellers with its bold styling and colors, affordability, the safety of 10 standard air bags, fuel efficiency and maneuverability.
Though compact, Spark offers more passenger and cargo room than other mini cars such as the Fiat 500, Smartfortwo and the Scion iQ. Equipped with the 1.2L four-cylinder engine and five-speed manual transmission, Spark will offer competitive fuel economy.
Chevrolet’s exclusive MyLink infotainment system, which features the personalized connectivity of Pandora and Stitcher internet radio, will be offered on 1LT and 2LT models when Spark goes on sale in the United States and Canada in mid-2012.
In addition to MyLink, Spark is the only car in its segment to provide the added value of a five-year, 100,000-mile powertrain warranty and the safety and security of OnStar.
“Spark is for buyers who want much more than a ‘cute’ small car – they want a car that can be personalized, is dynamic and fashionable, and delivers a lot of value for the money,” said Chris Perry, vice president, global Chevrolet marketing and strategy. “Spark’s vibrant exterior and interior colors make a fashion statement, but it is also affordable, safe, maneuverable and very fuel-efficient.”
The original version of the Spark is already on sale in Europe, Asia, Australia, Mexico and South America, where it has received several styling and safety awards.
Designed for those who live large and loud
Just as the Chevrolet Cruze helped strengthen Chevrolet’s position in the small car segment with its more-than-expected value, the Spark is designed to challenge preconceived notions of how an affordable mini car can look, feel and drive.
While the Spark looks like a three-door hatch, designers cleverly disguised the rear doors by integrating the handles into the C-pillar area. The technique gives Spark its sporty appearance without sacrificing four-door comfort and utility. An integrated spoiler over the rear hatch door enhances Spark’s dynamic appearance while also improving the car’s aerodynamics, for fuel efficiency.
Spark’s wheels-at-the-corners stance is further emphasized by standard 15-inch alloy wheels. Other exterior styling enhancements include a new grille and front fascia, a longer rear fascia, and modified headlamps and taillamps. Redesigned outside rearview mirrors also improve aerodynamics.
Uplevel features include matching rocker panel moulding, chrome brightwork at the beltline and liftgate handle trim, detail around the poke-through exhaust outlet and around the fog lamps.
Attention-grabbing exterior finishes include Salsa, Jalapeno, Denim, Lemonade and Techno Pink, as well traditional hues such as Grey Area, Black Granite, Silver Ice and Summit White.
Inside, the Chevrolet MyLink infotainment system, included on 1LT and 2LT Spark models, provides a seven-inch color touch screen. With MyLink, Spark buyers can bring their customized music libraries into the vehicle and use their smart phones and Bluetooth connectivity to access both Pandora and Stitcher internet radio and navigation. When the vehicle is stopped, owners can project video and even personal photo albums onto the screen.
SiriusXM Satellite Radio also is available on uplevel Spark models
“This level of infotainment and connectivity was unheard of in this segment, until now,” said Perry. “We know Spark buyers do not want to give up personalization just because they drive a smaller car.”
Air conditioning and power windows are standard across the Spark lineup. Color-coordinated interiors feature a lower instrument panel – with a motorcycle-inspired gauge cluster – and lower center console for maximum visibility and storage. Decorative inserts in the front door and instrument panel add a premium touch, as does the ice blue ambient lighting and faceplates across the door pockets and dash. Heated leatherette seats and leather-wrapped steering wheel are included on Spark 2LT.
Efficient powertrain saves fuel, money
In the United States and Canada, the Spark will be powered by a 1.2L dual-overhead cam four-cylinder engine with variable valve timing that delivers an estimated 85 horsepower (63 kW). It is mated to a standard five-speed manual transmission for competitive city and highway fuel economy. A four-speed automatic transmission will also be available.
The dual-overhead cam 1. 2 L was developed using best practices from GM Powertrain technical centers.
It combines competitive performance with sophisticated technologies such as dual continuous variable cam phasing, electronically controlled thermostat and low-friction engine oil to give customers an engine that is low- m aintenance, with reduced emissions and outstanding fuel economy.
Ride and handling
Spark’s body-frame integral structure is tight and stiff for improved driving dynamics. The electronic power steering, MacPherson strut-type front suspension and anti-lock braking systems are designed to deliver taut, tight handling characteristics that better connect the driver with the road and provide outstanding overall stability. StabiliTrak electronic stability control is standard.
Spark is equipped with vented front disc and rear drum brakes with low-compressibility brake pads for optimal stopping performance and good pedal feel. Low-rolling resistance tires use a silica compound and revised tread design for a solid road feel and improved fuel efficiency.
Safety features include 10 air bags
Spark was designed with occupant safety in mind, and has won safety awards in both Europe and Korea.
Its safe design begins with a structure composed of 60 percent high-strength steel.
In addition to crash-avoidance technologies such as StabiliTrak and ABS, Spark is equipped with 10 standard air bags, including both driver and passenger front knee air bags to reduce the risk of lower extremity injuries in frontal crashes. Dual-stage frontal air bags, seat-mounted side air bags and side curtain air bags that extend over the front and rear seating rows are also standard.
Other safety technologies include rollover sensing system; three-point safety belts in all four seating positions; seat belt pretensioners in the front driver and passenger seats; the LATCH child seat attachment system; releasable pedals; adjustable head restraints; and a collapsible steering column.
Spark also is equipped with the OnStar safety and security system, which uses GPS and cellular phone technology to automatically call for help in the event of crash.
Courtesy of Chevrolet News
# # #
2013 CHEVROLET SPARK: PRELIMINARY SPECIFICATIONS
Overview
| Model: | Chevrolet Spark |
| Body style / driveline: | five-door, four-passenger, front-engine; front-wheel drive |
| Construction: | body-frame integral |
| EPA vehicle class: | mini car |
| Manufacturing location: | South Korea |
| Key competitors: | Fiat 500, Smartfortwo, Scion iQ |
Engine
| Ecotec 1.2L I4 DOHC VVT | |
| Type: | transverse-mounted, four-cylinder dual overhead cam gasoline engine with variable valve timing |
| Displacement (cc): | 1249 |
| Bore & stroke (in / mm): | 70.50 x 80.00 |
| Block material: | cast iron |
| Cylinder head material: | aluminum |
| Valvetrain: | overhead camshafts, four valves per cylinder, variable intake manifold |
| Fuel delivery: | multi-port fuel injection |
| Ignition system: | coil-on-plug with long-life (100,000-mile) spark plugs |
| Compression ratio: | 10.5:1 |
| Horsepower (hp / kW): | 85.2 / 63.5 @ 6400 (est)* |
| Torque (lb-ft / Nm): | 81.7 / 110.8 @ 4200 (est)* |
| Recommended fuel: | regular unleaded |
| Max. engine speed (rpm): | 6500 (man) |
| Emissions controls: | close-coupled catalytic converter |
Transmissions
| 5-speed manual (std) | 4-speed automatic (opt) | |
| Gear ratios (:1) | Front-wheel-drive five-speed with integrated differential | four-speed front-wheel-drive, electronically controlled, automatic overdrive transaxle with an electronically controlled torque converter clutch |
Chassis / Suspension
| Front: | MacPherson strut-type |
| Rear: | Compound crank rear suspension |
| Steering type: | electronic power steering |
| Steering ratio: | TBD |
| Steer wheel turns, lock-to-lock: | TBD |
| Turning circle, curb-to-curb | 32.5 / 9.9 |
Brakes
| Type: | front: vented disc |
| Rotor diameter (in / mm): | front: 9.3 / 256 |
| Anti-lock braking system (ABS): | four-channel w/ brake assist |
Wheels / Tires
| Wheel size and type: | 15-inch aluminum alloy (std) |
| Tire size and type: | 185/55R15 all-season |
Dimensions
Exterior
| Wheelbase (in / mm): | 93.5 / 2375 |
| Overall length (in / mm): | 144.7 / 3673 |
| Overall width (in / mm): | 62.9 / 1597 |
| Overall height (in / mm): | 61/ 1522 |
| Track | |
| Front (in / mm): | 55.7 / 1405 |
| Rear (in / mm): | 55.5 / 1405 |
Interior
| Seating capacity: | 4 |
| Headroom | |
| Front (in /mm): | 39.4 / 1010 |
| Rear (in / mm): | 37.3 / 947 |
| Legroom | |
| Front (in / mm): | 42 / 1067 |
| Rear (in / mm): | 35.2 / 893 |
| Shoulder room | |
| Front (in / mm): | 50.7 / 1295/ |
| Rear (in / mm): | 49.7 / 1255 |
| Hip room | |
| Front (in / mm): | 48 / 1198 |
| Rear (in / mm): | 47.5 / 1207 |
| Cargo volume | |
| Behind rear seat (cu ft / L): | 11.4 / 323 |
| Behind front seat, rear seat (cu ft / L): | 31.2 / 883 |
Capacities
| EPA passenger volume (cu ft / L): | 86.3 / 2444 |
| Fuel tank (gal / L): | 9.25 / 35 |
| Engine oil (qt / L): | TBD |
| Transmission fluid (qt / L): | 2.11 / 2.0 (man) |
| Cooling system (qt / L): | TBD |
| Curb weight base (lb / kg): | 2269 / 1029 (man) |
Monday, November 14, 2011
Thursday, November 10, 2011
Chevrolet Traverse Seeks Sibling Peace on Longer Rides
DETROIT – In a family vehicle like the Chevrolet Traverse crossover, abundant storage can help keep the peace among young rear-seat passengers on long drives. General Motors designers and engineers used the latest 3D virtual reality technology and customer feedback to make it so.
GM Director of Design Quality Matthew Davis says the key lies in understanding where a customer wants certain features to be located. Customers were asked very early in the Traverse’s development about what they carry in their car and where they want to store it. A decade ago, customers wanted places to store CDs and Gameboys. ®, Today, the convenient storage of smartphones, MP3 players and electronic tablets is what matters.
With 116.4 cubic feet of storage, the Traverse offers the most cargo space in its segment along with seating for up to eight.
Customer feedback helped engineers develop an optional family-friendly second-row armrest which unfolds into a tray table while leaving ample storage space for rear-seat passengers.
Recognizing that drivers and passengers riding “shot gun” need a variety of things within arm’s reach, designers created the front center armrest to slide fore and aft, and multiple storage bins can be raised out of the way for unobstructed access to the covered storage bin within the center console.
Keeping the little ones in mind, the design and engineering team considered customer feedback when positioning the cup holders molded in the doors. They were designed to fit various shapes and sizes of bottles and Sippy cups while remaining within reach of children sitting in the rear with or without a car seat.
In a family-friendly focus group, children were asked to say where they wanted the DVD screen located, and their input was used in determining its position.
Designers and engineers used a high-powered 3D virtual reality system called Cave Automated Virtual Environment, or CAVE, to develop interior dimensions and design ideas.
“We’re looking for ideas on where we can store items inside the vehicle while maintaining a clean, uncluttered interior with fresh industry leading design appeal,” said Davis. The CAVE allows his team to explore ideas and make changes to the vehicle’s interior in virtual reality, well before production.
The efforts have been noticed in automotive and other reviews of Traverse, such as one in 2010 by parents.com, the website of Parents magazine.
“You can get a week's-vacation worth of luggage into the rear cargo well, and with the seats folded down this vehicle could almost double as a delivery van,” parents.com said in rating Traverse among its best family cars.
“My job is to act as the voice of the customer, so getting customer input early is essential,” said Davis, the design quality director. “As a dad, I’m keenly tuned in to what kinds of storage features are needed in a vehicle.”
Courtesy of GM news
Tuesday, November 8, 2011
Can't enough of Chevy? You can get your fill of Chevrolet tunes with this Centennial inspired Pandora station.
“99 In the Shade,” Bon Jovi
“All the Best,” John Prine
“American Pie,” Don McLean
“Amy's Back in Austin,” Little Texas
“Ball and Chain,” Social Distortion
“Blitz,” Audio Adrenaline
“Blue (Da Ba Dee) (Remix),” Eiffel 65
“Blue Jeans,” Silvertide
“Captain Jack,” Billy Joel
“Chattahoochee,” Alan Jackson
“Chevrolet,” ZZ Top
“Chevy Van,” Sammy Johns
“Chrome,” Trace Adkins
“Contact,” Citizen Cope
“Crazy About Her,” Rod Stewart
“Crocodile Rock,” Elton John
“Dare to be Stupid,” “Weird Al” Yankovic
“Don't Forget to Remember Me,” Carrie Underwood
“Dr. Feelgood (Live),” Motley Crue
“Drive South,” John Hiatt
“El Camino,” Ween
“El Tejano,” Cowboy Troy
“Everytime It Rains,” George Strait
“Fall in Love,” Kenny Chesney
“Family Reserve,” Lyle Lovett
“Fightin' Words,” Trace Adkins
“Girls with Guitars,” Wynonna Judd
“Go 'Head,” Mystikal
“Go Lil' Camaro Go,” The Ramones
“Going Back to Cali,” LL Cool J
“Here I Am,” Lyle Lovett
“Here's to You,” Rascal Flatts
“How Bizarre,” OMC
“Hustlin',” Rick Ross
“I Can Only Think of One,” Dierks Bentley
“I Go Back,” Kenny Chesney
“I Got You,” Dwight Yoakam
“I Learned That From You,” Sara Evans
“I Won All the Battles,” Tracy Lawrence
“I'll Be Your Johnny on the Spot,” Ween
“I'm Customized,” The Cramps
“I'm Just a Girl,” Deana Carter
“I've Got a Rock N' Roll Heart,” Eric Clapton
“If I Stay,” Tracy Byrd
“Jesse Went to War,” Marcy Playground
“Joe Rey,” Fountains of Wayne
“Keeping the Faith,” Billy Joel
“Less Than Zero,” Elvis Costello
“Let You Go,” The Clarks
“Little Red Corvette,” Prince
“Lost in the Flood (Live 2000),” Bruce Springsteen
“Lucky 4 You (Tonight I'm Just Me),” SheDaisy
“Make Me a Chevy,” The Promise Ring
“Metropolis,” Trace Adkins
“Miss Popularity,” Jordan Pruitt
“Movin' Out (Anthony's Song),” Billy Joel
“Mud On the Tires,” Brad Paisley
“Natural Beauty,” Neil Young
“Neutron Dance,” The Pointer Sisters
“Night Moves,” Bob Seger
“One Bud Wiser,” Gretchen Wilson
“Paint the Town Redneck,” J.M. Montgomery
“Pickin' Wildflowers,” Keith Anderson
“Picture Perfect,” Nelly Furtado
“Putting the Damage On,” Tori Amos
“Racing In the Street,” Bruce Springsteen
“Rapid Roy (The Stock Car Boy),” Jim Croce
“Real Gone,” Sheryl Crow
“Renegade,” Tim McGraw
“Repetition,” David Bowie
“Ridin' In My Chevy,” Snoop Dogg
“Riding With Private Malone,” David Ball
“Right Time of the Night,” Jennifer Warnes
“She's In Love With the Boy,” Trisha Yearwood
“Small Town Girl,” Kellie Pickler
“Something On,” The Tragically Hip
“Song of the South,” Alabama
“Still Love You,” Rod Stewart
“Superstar,” Sheryl Crow
“Suzy and Jeffrey,” Blondie
“Tannin Bed Song,” Shawn Mullins
“The Greeting Song,” Red Hot Chili Peppers
“Under Assistant West Coast Promotion Man,” Rolling Stones
“Three Marlenas,” The Wallflowers
“Thunder Road,” Bruce Springsteen
“Thundering Hearts,” John Mellencamp
“Tim McGraw,” Taylor Swift
“Twentieth Century Fox,” 38 Special
“Unappreciated,” Cherish
“Uneasy Rider,” Charlie Daniels
“Union Sundown,” Bob Dylan
“Water,” The Who
“West Texas Highway,” Lyle Lovett
“When I Think About Leaving,” Kenny Chesney
“When You Close Your Eyes,” Night Ranger
“Where Have All The Cowboys Gone?” Paula Cole
“Why Do We Want What We Know We Can't Have?” Reba McEntire
“You Never Know Just How Good You've Got It,” Tracy Byrd
“You Win My Love,” Shania Twain
“Young Blood,” Rickie Lee Jones
To listen to these songs, click here
Monday, November 7, 2011
Thursday, November 3, 2011
Chevrolet Dealers Celebrate a Century of Sales and Service
DETROIT – After being awarded the Chevrolet franchise in 1915, brothers Harold A. Benson and Ray Benson and their cousin Roy Benson drove nearly 300 miles from New York City to a tiny New Hampshire town in their first Chevrolet. Nearly 100 years later, and as one of the oldest Chevrolet dealerships in the United States, Benson Auto in Franklin, N.H. is still selling Chevrolets to loyal customers from their original North Main Street location.
“My grandfather and father instilled in me that if you put the customer first, and are honest with them, they’ll come back to you,” said Corey Benson, fourth-generation president of Benson Auto. “We are proud to be a Chevy dealer and owe much of our success to the many generations of customers that continue to do business with us.”
Chevrolet’s retail sales force has evolved significantly from ordering a Chevrolet from the catalog at the local gas station to today’s network of approximately 3,000 dealerships in 50 states.
Shortly after the first Chevrolet was built in a rented garage near downtown Detroit in 1911, co-founder William C. Durant recognized the need to establish a distribution system to sell vehicles. Building off his plan to sell Buicks, Durant’s Chevy dealer network began as a collection of buggy and bicycle shops, one-stall garages, feed stores and various other turn-of- the-century entrepreneurs looking to take a chance on the emerging automobile culture spreading throughout the country.
One of these was Hare Chevrolet that started off building wagons in Noblesville, Ind. before the Civil War and qualified for a Chevy franchise in 1921. As the oldest transportation company in America, Hare Chevrolet is run by sixth-generation sisters, Courtney Cole and Monica Peck, and is a Noblesville institution.
“When my great, great, great grandfather started selling automobiles, he kept the horse-and-buggy business because he was unsure the automobile would be a sustainable form of transportation,” said Peck, co-owner of Hare Chevrolet. “We are now in our fourth dealership location, and are thrilled to be part of the Chevy history, though we know that it is the people and rich history that have helped our success.”
Over the years, local Chevy dealers have become social institutions and community leaders. They sponsor local youth sporting leagues, including the Chevy Youth Baseball and Chevy Youth Soccer initiatives; local charities, and conduct child safety clinics. Dealer principals and personnel lead Kiwanis Clubs and host car enthusiasts meetings. Such engagement has helped secure purchase loyalty of generations of families in their hometowns.
“Giving back to the community is just a core value of Hare’s business,” said Peck of Hare Chevrolet. She’s not alone.
To unify the dealer image, Chevrolet in the 1990s started uniform dealership image programs with the goal of making stores across the United States recognizable to customers with a modern appearance to draw in new customers. As part of Chevrolet’s most-recent Facility Image program, Chevy expects 80 percent of the dealer network to complete changes by the end of 2014.
In addition, Chevrolet is harnessing the power of the sun to install solar-powered electric charging stations for its Volt electric cars at dealerships in North America. The Green Zone initiative will generate electricity equivalent to 12 full vehicle charges per day with excess electricity created helping supplement the dealership’s power needs.
Serra Automotive in Grand Blanc, Mich. was one of the first dealerships to install a solar canopy. Serra Automotive President Joe Serra sees it as competitive advantage.
“The question isn’t whether to install a solar canopy, it’s where and how many,” he said. “It’s a win for us because the electricity generated will help reduce operating costs, and it’s a win for the environment since solar power helps reduce our carbon footprint.”
With the explosion of the Internet in the 1990s and 2000s, more and more customers arrive at dealerships armed with all the information needed to make an informed vehicle purchase with a click of a mouse. Chevy dealers realized early on the value of establishing an online presence. Today, Chevy dealers engage consumers through Twitter, Facebook and online chats.
Jim Ferman, a fifth-generation owner of Ferman Chevrolet in Tampa that qualified for a Chevy franchise in 1921, said customer service remains important regardless of the technology explosion.
“I was taught the golden rule, that if you take care of your customer, they’ll take care of you,” Ferman said. “We earn our customer’s loyalty everyday and have never forgotten that.”
Throughout history, Chevrolet dealers have survived economic downturns, the Great Depression and many recessions.
“While it is difficult to identify the oldest Chevrolet dealer in the United States, we think it is wonderful to have so many long term dealerships that have been part of our journey,” said Alan Batey, Chevrolet vice president of sales and service. “The key for our future is to pay attention to the details and do the basics brilliantly for every customer, every time.”
Courtsey of GM news
Tuesday, November 1, 2011
Camaro is SEMA’s Hottest Car for Second Consecutive Year
LAS VEGAS – For the second year in a row, the Chevrolet Camaro is the “hottest car” at the SEMA Show in Las Vegas. The SEMA Award recognizes the most accessory-friendly vehicle, based on the volume of aftermarket parts exhibited at the annual showcase of automotive performance and personalization.
The SEMA Award was first handed out in 2010, which not only makes Camaro a two-time winner, but the only car to receive the award. Its selection reflects the aftermarket industry’s enthusiasm and continued investment in America’s most popular sports car.
Camaro posted 6,119 sales in October, again leading the segment and topping the next-closest competitor nine of 10 months so far in 2011 – with sales up nearly 7 percent in the first 10 months of this year.
“After more than two years on the market, the Camaro continues to inspire creativity and Chevrolet is thrilled to see that expressed in all the wonderfully personalized examples here at the SEMA Show,” said Chris Perry, vice president, Global Chevrolet Marketing and Strategy. “Camaro has always been a car customers love to personalize and we are doing all we can to support them and the aftermarket industry with parts and accessories that help turn their dreams into reality.”
Along with the examples displayed by aftermarket manufacturers and customizers at the SEMA Show, Chevrolet brought its own contingent of customized Camaro concepts to Las Vegas, demonstrating the diverse range of personalization and performance possibilities. They include:
COPO Camaro – A conceptual exploration of a factory-built Stock Eliminator race car and the spiritual successor to the legendary special-order models from 1969.
Camaro Hot Wheels® – This full-scale interpretation of a Hot Wheels toy is inspired by the “Custom Camaro” model, which was part of the original release of 16 Hot Wheels toys in 1968 – including a modern take on the chrome-style “Spectraflame” exterior finish.
Camaro Red Zone – A design statement in the new-for-2012 Crystal Claret exterior color and achieved with current and future accessories – and it debuts a new, heritage-inspired stripe graphic that will be available soon.
Camaro Synergy Series Concept – Using the best of the best Camaro accessories matched with a distinctive silver exterior with red accents, it’s the latest in the Synergy concepts that have debuted at SEMA. Chevrolet will be listening to the reaction it receives at SEMA, as it could be brought to production.
Camaro 1LE Concept – The legendary 1LE designation returns to the Camaro as a concept intended to carve up road courses. While only a concept, it borrows production components from both the Camaro SS and forthcoming Camaro ZL1 to deliver a competition-ready package.
Camaro ZL1 Carbon Concept – This concept incorporates all the technology and performance of the Camaro ZL1 – which goes on sale in 2012 – with an added layer of carbon fiber to add a decidedly sinister-looking element of form to a car that’s all about function.
Friday, October 28, 2011
Pink Fact of the Days
Although the breast cancer diagnosis rate has increased, there has been a steady drop in the overall breast cancer death rate since the early 1990's.
Thursday, October 27, 2011
Chevrolet Showcases Spark EV Electric Motor
“We’ve spent the past few years highlighting our in-house battery capability, which will play a significant role as one of our core competencies going forward,” said Larry Nitz, GM executive director of Vehicle Electrification Engineering. "Electric motor development and manufacturing is another area of expertise we’ll need as we expand vehicle electrification technologies to address the needs of our customers around the world.”
Chevrolet is highlighting its expertise in electric motors at a pilot facility in Wixom, a Detroit suburb, in advance of beginning the domestic production of electric motors at GM’s plant in White Marsh, Md., near Baltimore in late 2012. Specifically, equipment and processes to be used at White Marsh are being validated and tested in Wixom.
Conventionally powered vehicles on the road today have a variety of electric motors to power seats, windows, windshield washers and other functions. Electric motors are used in hybrid and electric vehicles to move the drive wheels to propel the vehicle. Electricity is stored in a battery and feeds power to the electric motor to drive the wheels.
GM is focused on the development of permanent magnet and induction motors for a variety of applications. During a recent tutorial at the Wixom facility, news media were given the opportunity to hand build portions of a permanent magnet motor, the exact 85 kW (114 hp) permanent magnet motor configuration that will be used in the recently announced Chevrolet Spark electric vehicle to debut in 2013.
The White Marsh facility will produce electric motors for the Spark and other future vehicles. Currently, GM uses electric motors as part of the propulsion system in nine vehicles including the Chevrolet Volt, Chevrolet Malibu Eco, Chevrolet Silverado Hybrid, Buick Lacrosse eAssist, Buick Regal eAssist, GMC Sierra Hybrid, GMC Yukon and Yukon Denali Hybrid, and Cadillac Escalade Hybrid.
Wednesday, October 26, 2011
The end of October is approaching quickly so hurry in to take advantage of our monthly service specials.
You can find the coupons tab underneath our profile picture. We look forward to seeing everyone. Click the link to like us on Facebook: https://www.facebook.com/#!/SpitzerChevyNorthCanton 
Tuesday, October 25, 2011
Monday, October 24, 2011
Thursday, October 20, 2011
With Chevrolet Traverse, Quality Never Takes a Back Seat
Robotic tests mimic customer use to enhance seat quality, comfort and durability
DETROIT – Vehicle seats do more than just cradle an occupant. A seat is also a makeshift knee rest, a stepladder, a desk, a tray and sometimes, a bed. Most of all, it should address the occasional mayhem of life with comfort, style and sturdiness.
The seats in the Chevrolet Traverse have been stomped on, crushed, and pressed thousands of times to ensure they stand up to the rigorous demands placed on them.
Long before the Traverse went on sale, General Motors engineers put the seats of the eight-passenger crossover through an intense series of tests to ensure high quality, maximum comfort and long-term durability.
GM seat validation engineer Mario Zaccagnini and his team used state-of-the-art robotic technology to test the comfort and integrity of the seat cushions, as well as the seat frames and their attachments to the vehicle body. The robots simulated a variety of body types entering, sitting and exiting the vehicle. Programmed to mimic the range of motion of actual customers, the robots are sort of a cyber derriere. Front seats underwent up to 50,000 entry-and-exit test cycles representing more than 10 years of typical customer use.
Rear seats are subjected to testing regiments as well, including the Seat Adjuster Easy Entry Durability Test. GM engineers designed the industry first Smart Slide® second-row seat so that a 7-year-old child could safely unlock and move the seat out of the way.
“It was mandatory for us to maintain the quality of the mechanism of the seat but at the same time enable passengers, especially younger ones, to easily access the third-row seats”, Zaccagnini said. His team’s validation plan involved sliding the second-row seats fore and aft 15,000 times equal to more than a lifetime of use and abuse.
Zaccagnini and his colleagues know that Traverse customers frequently kneel on seats to retrieve packages, groceries and children from other parts of the vehicle. To ensure seats hold up to heavy knee use, the team used a knee-form plunger that simulates a human knee pushing down and applying force on different parts of the seat cushions. This helped engineers assess the long-term integrity of the seat cushion foam, fabric, suspension system and seat warmers. Engineers subjected the cushions to well over a decade’s worth of knee load exposure – a total of 30,000 robotic test cycles.
Some of these cycles were performed in extreme conditions with temperatures ranging from 5° F to 140° F and humidity of up to 80 percent.
“With a family vehicle, we think creatively about how a seat is going to be used,” said Zaccagnini. “Knowing that family life means ‘expect the unexpected,’ we go the extra mile to deliver seats that satisfy customer needs in all situations.”
About Chevrolet
Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 140 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Spark, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers “gas-friendly to gas-free" solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended range. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown.
Spitzer is proud to announce we have teamed up with the Cleveland Food Bank to help provide for to those in need in our community.
Stay tuned for more information on this exciting partnership.
Tuesday, October 18, 2011
Chevrolet Malibu: Longest-Running Midsize Auto Nameplate
From hot rod to main street midsize sedan, Malibu spans 35 years, eight generations
The Malibu is the auto industry’s longest-running midsize nameplate, spanning 35 years, six decades, and eight iterations. Chevrolet has produced more than 8.5 million Malibus in the United States since its debut in 1964.
Introduced as the top model of the Chevrolet Chevelle midsize car line, Malibu’s combination of sporty design, enhanced trim and high level of standard equipment quickly established Malibu with 200,000 total sales in its first year. From 1964 to 1967, Malibu was available in a full range of body styles including two-door hardtops, two-door convertibles, four-door sedans and station wagons.
In its debut year, the Malibu lineup included the now legendary 300-horsepower, 327 cubic-inch V8 Malibu SS coupe and convertible; the following year introduced a more powerful 350-horsepower 327 cubic-inch small block. The Malibu SS Z16 package – available only in the hardtop model – featured Malibu’s first big block engine – a 396 cubic-inch 375 horsepower powerplant.
For the 1966 model year, the Malibu SS was replaced by the SS396. This model came with a heavy-duty suspension and other performance upgrades. The 396 V8 was available in 325, 360 and 375 horsepower versions.
The Malibu was significantly redesigned for the 1968 model year as fastback styling overtook the industry. This second generation of Malibus continued with the front engine and rear-wheel-drive layout, but used different wheelbases for two-door and four-door models.
Chevrolet introduced a third generation of Chevelles, including a Malibu, in 1973 that would continue through 1977. The Malibu was available in coupe, sedan and wagon configurations. The Malibu SS package was available on all body styles including the wagon. In 1974, the Malibu became the entry-level Chevelle model.
The third-generation Malibu also was successful in NASCAR. The 1973-1977 body was aerodynamic and amassed 25 winner’s circle appearances for Chevrolet drivers Cale Yarborough, Bobby Allison, Darrell Waltrip and Benny Parsons.
A smaller Malibu debuted in 1978, responding to a rise in fuel economy demands, yet retained contemporary styling and features. The Malibu’s first era of rear-wheel-drive cars ended after the 1983 model year when an all-new generation of front-wheel-drive midsize cars was introduced in 1997 following a 14-year production hiatus.
Malibu was reborn as a four-door sedan with a four-cylinder 150 horsepower and a V6 with 155 horsepower. Malibu quickly earned a reputation as a well-built, value-driven sedan designed to take on established midsize leaders. It also earned Motor Trend magazine’s Car-of-the-Year award for 1997.
A sixth-generation Malibu debuted for the 2004 model year in four-door sedan and extended sedan versions with Ecotec 4-cylinder and V6 engines. It again garnered awards and recommendations from automotive media, independent research groups and safety advocates. The Malibu topped its segment in the 2005 J.D. Power and Associates Initial Quality Study. In 2006, the Malibu SS model was reintroduced with a 240-horsepower V6 with more aggressive front and rear clips, 18” wheels, and sport bucket seats.
In 2007, Chevrolet launched a seventh-generation for the 2008 model year. It became one of the division’s most highly decorated vehicles, earning more than 40 automotive industry honors, including the 2008 North American Car of the Year.
The Malibu was Chevrolet’s – and General Motors – best-selling passenger car in 2010, with nearly 200,000 cars (198,770) sold. The Malibu is the industry’s only midsize car to win the Consumers Digest Automotive “Best Buy” award the past three years – 2011, 2010 and 2009. It has also been named a Top Safety Pick by the Insurance Institute for Highway Safety the past two years (2010 and 2011). Malibu helped Chevrolet increase market share by 2 percentage points within the mid-car segment from just under 7 percent in 2008 to nearly 9 percent in 2010.
The all-new 2013 Malibu is Chevrolet’s eighth-generation Malibu and first global midsize for customers in nearly 100 markets on six continents. It will serve as Chevrolet’s flagship vehicle in many parts of the world including China, Korea, Europe, Australia and more. The Malibu is designed to stand out around the world with a roomy, quiet and upscale interior. Its ride and handling is expected to challenge the best cars in the midsize category. The new Malibu will be built in China, Korea and two locations in the United States. It is scheduled to start production in Fairfax, Kan., in early 2012 and at Detroit-Hamtramck Assembly next summer.
Highlights in Malibu history: (model years)
- 1964 – Introduced as the top model of Chevrolet’s new midsize lineup, it sold more than 200,000 in its first year.
- 1968 – Significant redesign delivered a smoother, more rounded Malibu; sales increased to more than 260,000 units.
- 1973 – All-new Malibu introduced, with a “Colonnade” hardtop design developed to support increased safety requirements..
- 1978 – Smaller, trimmer Malibu with significant advances in component weight reduction is introduced.
- 1983 – Last year for rear-wheel-drive configuration.
- 1997 – Malibu reborn as a midsize, front-wheel-drive sedan, attracting accolades for value, safety and quality.
- 2004 – Redesigned on new vehicle platform, Malibu enhanced its reputation as a high-quality, safe and value-driven competitor in the midsize segment.
- 2008 – Seventh generation Malibu is launched with distinctive design, longer wheelbase and exclusive features such as a fuel-saving, four-cylinder/six-speed automatic powertrain. This current generation Malibu has sold more than 700,000 units since 2008.
- 2013 – All-new Malibu designed to deliver high levels of content and features, interior craftsmanship, a line-up of fuel efficient four cylinder engines with dynamic capabilities rivaling high-end sedans set to launch in early 2012. The 2013 Malibu is Chevrolet’s most aerodynamic and fuel efficient midsize ever.
When the Chevrolet Malibu nameplate was first introduced in 1964:
- Lyndon B. Johnson was President of the United States
- The Rolling Stones released their debut album, "The Rolling Stones"
- The Beatles made their first appearance on the Ed Sullivan Show
- The Civil Rights Act - one of the most important piece of legislation in American history - became law
- The average price for a new home in the United States was just over $13,000
- Gasoline was 30 cents per gallon, postage stamps were 5 cents and a movie ticket was $1.25
- Cassius Clay beat Sonny Liston for the World Heavyweight championship
- Dr. Martin Luther King, Jr. received the Nobel Peace Prize
- Bubble wrap was invented by Marc A Chavannes.
About Chevrolet – Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 140 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Sonic, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers "gas-friendly solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended gasoline range, according to EPA estimates. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown.
By Chevrolet News
Monday, October 17, 2011
We have the 2012 Chevy Volt!
Call, click, or come in to schedule a test drive this week with the Chevy Volt. <http://bit.ly/nyIMrY>
Friday, October 14, 2011
Shopping for a new or used car this weekend?
Check out our great selection. http://www.spitzerchevynorthcanton.com/ Don’t forget, that through the month of October we will donate $25 to Breast Cancer research for each car sold.
Ronald, we would like to thank you for taking the time to let us know how we're doing.
"Personal attention and understanding of our circumstances at time and efforts to work around them." Ronald B.
Ronald, we would like to thank you for taking the time to let us know how we're doing.
"Personal attention and understanding of our circumstances at time and efforts to work around them." Ronald B.
Thursday, October 13, 2011
Chevy Sonic to Launch ‘Let’s Do This’ Digital Campaign
DETROIT – Donating blood in a vampire costume and working out in a grocery store are two of the offbeat ways Chevrolet is trying to get its 18- to 30-year-old target audience to play along in the launch of the all-new 2012 Chevy Sonic.
“Let’s Do This,” a multi-phased advertising campaign begins digitally in mid-October emphasizing attention-grabbing Sonic adventures and a “Let’s Do This” social game that will live online as well as on a mobile app.
To play the game and possibly win a Sonic, users will document themselves completing various challenges, from participating in a sporting event for a good cause to working out in a grocery store. Players share their accomplishments on the “Let’s Do This” site or app, compete to earn badges, and accumulate points. Users are also encouraged to share videos and photos on their personal social media pages.
The second phase of the campaign will include a more traditional television, print and digital advertising approach highlighting the Sonic’s features and incorporating content from the vehicle’s adventures.
“We believe Sonic will attract youthful customers who are eager to have new experiences, such as tasting foods from five different countries in five days or simply giving blood, but in a vampire costume,” said Kevin Mayer, director of Chevrolet advertising and sales promotion. “This campaign will help our customers celebrate some of the experiences that make life interesting.”
Beyond the campaign, Sonic has strategic partnerships with:
Pandora: Beginning in mid-October, Pandora will offer custom mobile playlists tailored to the “Let’s Do This” badging system. Chevy Sonic will also be the exclusive advertiser when its target Pandora listener of 18 and older creates a station on their mobile device, marking the first time Pandora has offered this particular advertising opportunity.
Funny or Die: Sonic will be featured in two “Funny or Die” short videos launching on Nov. 1 and 15.
The Sonic’s 1.4L turbo with the six-speed manual achieves an EPA highway fuel economy of 40 mpg, making it one of the most fuel-efficient small cars in the market, on par with the 2012 Ford Fiesta SFE and the 2012 Hyundai Accent and beating the 2011 Honda Fit and 2011 Nissan Versa 1.8 SL. Along with getting 40 mpg, the 1.4L turbo has a 0-60 time of 8.2 seconds.
The suggested retail price of the Sonic begins at $14,495 including destination but excludes tax, title, license and dealer fees.
The campaign will be available at letsdothis.com on Oct. 15. To learn more about Sonic, visit the Chevy Sonic Facebook page.
About Chevrolet
Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 140 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Spark, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers “gas-friendly to gas-free" solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended range.
Wednesday, October 12, 2011
We would like to thank you for your kind review of our dealership.
"Salesman was great, facilities was great, repair shop quickly fixed the mechanical problems we discovered when we test drove the vehicle."- Timothy C.
Tuesday, October 11, 2011
Chevrolet Turns 100, and the Journey is Just Beginning
Iconic brand, born in Detroit, is growing around the world
DETROIT – When the first Chevrolet was built in 1911 in a rented garage near downtown Detroit, it began a journey that has taken Chevrolet to every corner of the planet. A hundred years and more than 209 million cars and trucks later, Chevrolet is one of the world’s largest car brands, doing business in more than 140 countries.
“We have great plans for Chevrolet’s next 100 years,” said Chris Perry, vice president, global marketing and strategy for Chevrolet. “Chevrolet starts its second century with its best product lineup ever and strong growth in major markets in Asia, Europe, and South America.
“Our goal is to build on the foundation laid in our first hundred years to make Chevrolet a hometown brand in home towns around the world,” said Perry.
Global mainstream brand
Chevrolet is becoming GM’s global mainstream brand, the foundation of the company’s business in most major markets. In recent years, Chevrolet has expanded from its traditional markets in North and South America, and its list of Top 10 markets now includes China, Russia, Uzbekistan and India.
Chevrolet today sells more than 60 percent of its vehicles outside the United States. Last year, Chevrolet sold a record 4.26 million cars and trucks, and was the only Top Five global auto brand to grow its market share. This year, Chevrolet is on track to post its best sales in its 100-year history.
Cars and trucks to enhance life’s journey
“Like many of the strongest global brands, Chevrolet is founded in American values that are admired around the world,” said Perry. “Chevrolets are built to enhance everyday life, and to enable people to do more and experience more as they travel through their life’s journey.”
Chevrolet’s deep roots in American culture resonate with many customers around the world, who share the belief that getting behind the wheel is as much about the drive as it is about the destination. This emotional connection between Chevrolet and its customers is so deep that more than 700 popular songs and dozens of films include Chevrolet in some way.
New global products fuel growth
New, globally designed-and-produced models are behind Chevrolet’s record growth. For example, the Chevrolet Cruze is on pace this year to mark 1 million in total sales since its launch. Cruze went on sale in the United States last year, and is now the nation’s best-selling compact car, surpassing all Asian, European and U.S. competitors.
An all-new Malibu sedan will launch this fall in South Korea, along with a global midsize Colorado pickup in Thailand. An all-new Sonic subcompact (Aveo in global markets) goes on sale this fall in the United States, followed by the Spark mini-car in 2012.
Chevrolet was founded on building affordable cars and trucks with style, value and features not offered by competitors. For example, in 1955, Chevrolet re-engineered the V-8 engine in a way that made performance accessible to millions of new customers. The result was the small-block V-8, named by WardsAuto as one of the 10 Best Engines of the 20th Century.
This spirit of innovation continues today. A new Malibu Eco model will include eAssist technology that improves fuel economy by approximately 25 percent. Last year, the first Chevrolet Volt extended-range electric vehicle rolled off an assembly line near Detroit, combining electric power and a small range-extending gas engine. The Volt and Malibu are part of Chevrolet’s global electrification strategy to reduce petroleum use and vehicle emissions.
Chevrolet was created in 1911 by auto pioneer and industrialist William C. Durant and Swiss-born race car driver Louis Chevrolet. Durant believed Chevrolet should produce cars offering more style and value than the volume leaders of the time, most notably the Model T.
“Although both men had left GM by 1920, Chevrolet has stayed true to this vision,” said Perry. “Chevrolet’s global presence as it enters its second century is a monument to its founders, and to the many others who have made Chevrolet one of the world’s great car brands.”
Fast Facts:
- Chevrolet sold 4.26 million vehicles globally in 2010
- That averages to one Chevrolet sold every 7.4 seconds
- Chevrolet’s top five global markets in 2010 were, in order: the United States, Brazil, China, Canada and Uzbekistan.
- More than 60 percent of Chevrolet sales in 2010 were outside the Unites States
- Chevrolet has sold more than 209 million vehicles in the past 100 years
- 2011 is on track to be Chevrolet’s best sales year ever
About Chevrolet
Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 140 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Sonic, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers "gas-friendly" solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended gasoline range, according to EPA estimates. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown
By Chevrolet News
Friday, October 7, 2011
Big thanks to Patti for posting this great feedback
"I appreciated how our salesman spent time with us after we took delivery of the vehicle to explain how things worked. For example, he guided us through the set up of our On Star account."- Patti S.
Thursday, October 6, 2011
Forensic Science Makes for Longer-Living Chevy Cruze
Engineers perform post-mortems to enhance vehicle durability
The Crime Scene Investigation-style effort was performed recently on the 2012 Chevrolet Cruze. The outcome should mean years of little or no rust.
Cooper’s corrosion quest takes place inside the Vehicle Teardown Facility at GM’s Milford (Mich.) Proving Ground. Cooper and her team analyzed Cruze test vehicles subjected to extreme durability testing representing 10 years of wear, tear and elements.
“We test to the 95th percentile environment, which is the most-severe customer environment we can replicate in our labs and road courses,” said Cooper. The cars are then disassembled piece by piece in a sort of “Where’s Waldo” search for the tiniest evidence of rust.
Skilled trade mechanics drill out 2,000 to 3,000 individual spot welds by hand seeking out corrosion in the sheet metal structure. It takes a two-person team two weeks to completely tear down a car to its base elements.
When Cooper and her team find even a trace of rust, they look for ways to prevent it. Rust is a natural result of steel contacting water and oxygen, and the corrosion accelerates when road salt is present. The solution most often is finding a way to keep water out. Sealers and alternative materials are often prescribed.
While Cruze was under development, Cooper and her team uncovered corrosion where the inner panel of the rear door is joined to the safety beam. The team recommended switching out an uncoated steel bracket with a rust-resistant coated steel stamping. The change eliminated corrosion in that area.
An auto morgue may seem like a grim place where vehicles sacrifice their bodies for science, but the benefit is future Cruze bodies that last longer and are more durable.
“It’s part investigation, part engineering – I love this job,” said Cooper, who has worked in the auto industry since age 18. Her interest in cars and trucks came from her grandfather, who drove and restored classic pre-World War II cars. “I got the automotive bug early,” she said.
About Chevrolet
Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 120 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Spark, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers “gas-friendly to gas-free" solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended range. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models can be found at www.chevrolet.com.
###
Wednesday, October 5, 2011
Tuesday, October 4, 2011
Chevy Participates in Making Strides Against Breast Cancer®
Service rebates, NASCAR pledges and pink signage support American Cancer Society
“Chevrolet has been part of life’s great journeys for the past 100 years – even the detours,” said Alan Batey, Chevrolet vice president, Sales and Service. “Our Chevrolet dealers, customers and fans can come together to help the American Cancer Society create a world with less cancer, more birthdays and longer journeys.”
As part of Chevy’s partnership with the American Cancer Society, the brand is encouraging its dealers, employees, customers and fans to help save lives by participating in one of the hundreds of Making Strides Against Breast Cancer walks being held across the United States.
The walks are family friendly events that honor breast cancer survivors, raises awareness about the disease, and help save lives by raising money. Since 1993, nearly 7 million people have participated in a Making Strides Against Breast Cancer walk, raising more than $400 million.
During National Breast Cancer Awareness Month in October, Chevrolet Certified Service will offer customers the opportunity to waive their eligibility for select oil change and brake pad service rebates of $5, $10 and $25. Chevrolet will contribute the money from the waived rebates to the American Cancer Society.
“Everyone knows someone who is impacted by this disease, whether it’s your mother, wife, sister, daughter or friend, and we have several team members who are survivors so it’s personal,” said Steve Hill, GM North American vice president, GM Customer Care and Aftersales. “Donating your Chevy Certified Service rebate is another way that our customers can help fight breast cancer and promote life’s adventures.”
In September, Chevrolet contributed nearly $30,000 to the American Cancer Society based on a pledge of $200 per lap run under a caution flag at NASCAR Sprint Cup Series races in Atlanta and Richmond, Va. A specially painted pink Camaro SS paced both races.
Starting on Oct. 1, Chevrolet and General Motors will recognize National Breast Cancer Awareness Month from the top of its Renaissance Center headquarters by featuring a pink ribbon and turning pink the LED sign at the top of the building.
About Chevrolet
Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 140 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Sonic, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers "gas-friendly” solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended gasoline range, according to EPA estimates. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models, fuel solutions, and OnStar availability can be found at www.chevrolet.com.
Thursday, September 29, 2011
Silverado Texas Edition Available for 2012
First Silverado HD to wear a Texas Edition badge
- Award-winning capability with Texas attitude
- 2500HD and 3500HD models offered
- Available Duramax diesel and Allison Transmission
DALLAS – Chevrolet today announced its first-ever Silverado HD Texas Edition, which takes the award-winning Silverado 2500 and 3500 HD pickups and adds a strong shot of Texas attitude.
The announcement was made today during the press days for the State Fair of Texas, which opens to the public on Sept. 30.
“We think the Silverado HD and Texas are a winning combination,” said Dave Nottoli, Chevrolet regional director for sales and marketing. “We started with the Chevrolet Silverado HD, which was 2011 Motor Trend Truck of the Year, and gave it some Texas attitude, with enhanced exterior style and more interior amenities.”
The Silverado HD Texas Edition is available in 2500HD or 3500 HD extended cab or crew cab models with the LT trim level. In addition to the unique Texas Edition badge, 2500HD models include:
- 20-inch polished forged aluminum wheels
- Trailering package and automatic-locking differential
- Dual-zone automatic climate control
- Six-way power driver seat
- CD player with USB port, steering-wheel controls and Bluetooth for phones
- Power camper mirrors with integrated turn signals, fog lamps, and an EZ-Lift tailgate
- Chrome door handles, body side molding accents, and six-inch oval assist steps
The 3500HD models are similarly equipped, except the wheels are either 18-inch on single-rear-wheel models, or 17-inch on duallys.
All are available with the Duramax diesel engine, with 397 horsepower and 765 lb.-ft. of torque, and an Allison transmission.
The Silverado HD Texas Edition is backed by the best coverage of all full-size pickups, including a five-year/100,000 mile powertrain limited warranty along with roadside assistance and a courtesy transportation program.
“Texans currently buy about one out of every six heavy-duty pickups sold in the United States,” said Nottoli. “When you take the capability of the Silverado HD, then add the features and amenities of the Texas Edition, we think it will be a hit here in the Lone Star State.”
About Chevrolet
Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 140 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Sonic, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers "gas-friendly solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended gasoline range, according to EPA estimates. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models, fuel solutions, and OnStar availability can be found at www.chevrolet.com.
Subscribe to:
Posts (Atom)