Chevy Participates in Making Strides Against Breast Cancer®

Service rebates, NASCAR pledges and pink signage support American Cancer Society

DETROIT – As Chevrolet celebrates the countdown to its 100^th birthday on Nov. 3, the brand is partnering with the American Cancer Society, the Official Sponsor of Birthdays, to help in the fight against breast cancer.

“Chevrolet has been part of life’s great journeys for the past 100 years – even the detours,” said Alan Batey, Chevrolet vice president, Sales and Service. “Our Chevrolet dealers, customers and fans can come together to help the American Cancer Society create a world with less cancer, more birthdays and longer journeys.”

As part of Chevy’s partnership with the American Cancer Society, the brand is encouraging its dealers, employees, customers and fans to help save lives by participating in one of the hundreds of Making Strides Against Breast Cancer walks being held across the United States.

The walks are family friendly events that honor breast cancer survivors, raises awareness about the disease, and help  save lives by raising money. Since 1993, nearly 7 million people have participated in a Making Strides Against Breast Cancer walk, raising more than $400 million.

During National Breast Cancer Awareness Month in October, Chevrolet Certified Service will offer customers the opportunity to waive their eligibility for select oil change and brake pad service rebates of $5, $10 and $25. Chevrolet will contribute the money from the waived rebates to the American Cancer Society.

“Everyone knows someone who is impacted by this disease, whether it’s your mother, wife, sister, daughter or friend, and we have several team members who are survivors so it’s personal,” said Steve Hill, GM North American vice president, GM Customer Care and Aftersales.  “Donating your Chevy Certified Service rebate is another way that our customers can help fight breast cancer and promote life’s adventures.” 

In September, Chevrolet contributed nearly $30,000 to the American Cancer Society based on a pledge of $200 per lap run under a caution flag at NASCAR Sprint Cup Series races in Atlanta and Richmond, Va.  A specially painted pink Camaro SS paced both races.   

Starting on Oct. 1, Chevrolet and General Motors will recognize National Breast Cancer Awareness Month from the top of its Renaissance Center headquarters by featuring a pink ribbon and turning pink the LED sign at the top of the building. 

About Chevrolet

Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 140 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Sonic, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers "gas-friendly” solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended gasoline range, according to EPA estimates. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models, fuel solutions, and OnStar availability can be found at www.chevrolet.com.