Friday, October 28, 2011

Pink Fact of the Days

Although the breast cancer diagnosis rate has increased, there has been a steady drop in the overall breast cancer death rate since the early 1990's.

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Thursday, October 27, 2011

Chevrolet Showcases Spark EV Electric Motor

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WIXOM, Mich. –   From home appliances to children’s toys, electric motors are all around us and have nearly a century of automotive use dating to Charles Kettering’s invention of the electric starter first used in 1912. With the emergence of electric vehicles, electric motors also will play a bigger part in future vehicles.

“We’ve spent the past few years highlighting our in-house battery capability, which will play a significant role as one of our core competencies going forward,” said Larry Nitz, GM executive director of Vehicle Electrification Engineering. "Electric motor development and manufacturing is another area of expertise we’ll need as we expand vehicle electrification technologies to address the needs of our customers around the world.”

Chevrolet is highlighting its expertise in electric motors at a pilot facility in Wixom, a Detroit suburb, in advance of beginning the domestic production of electric motors at GM’s plant in White Marsh, Md., near Baltimore in late 2012. Specifically, equipment and processes to be used at White Marsh are being validated and tested in Wixom. 

Conventionally powered vehicles on the road today have a variety of electric motors to power seats, windows, windshield washers and other functions. Electric motors are used in hybrid and electric vehicles to move the drive wheels to propel the vehicle.  Electricity is stored in a battery and feeds power to the electric motor to drive the wheels.

GM is focused on the development of permanent magnet and induction motors for a variety of applications. During a recent tutorial at the Wixom facility, news media were given the opportunity to hand build portions of a permanent magnet motor, the exact 85 kW (114 hp) permanent magnet motor configuration that will be used in the recently announced Chevrolet Spark electric vehicle to debut in 2013. 

The White Marsh facility will produce electric motors for the Spark  and other future vehicles. Currently, GM uses electric motors as part of the propulsion system in nine vehicles including the Chevrolet Volt, Chevrolet Malibu Eco, Chevrolet Silverado Hybrid, Buick Lacrosse eAssist, Buick Regal eAssist, GMC Sierra Hybrid, GMC Yukon and Yukon Denali Hybrid, and Cadillac Escalade Hybrid.

Wednesday, October 26, 2011

We would like to thank Sue for this kind review.

"Just bought our daughter a 2012 Chevy Cruze from Dave Miller last Sat., and she loves it!! If your looking to buy a chevy go see him at Spitzer Chevy!!"- Sue S.,

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The end of October is approaching quickly so hurry in to take advantage of our monthly service specials.

You can find the coupons tab underneath our profile picture. We look forward to seeing everyone. Click the link to like us on Facebook: https://www.facebook.com/#!/SpitzerChevyNorthCanton

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Thursday, October 20, 2011

With Chevrolet Traverse, Quality Never Takes a Back Seat

Robotic tests mimic customer use to enhance seat quality, comfort and durability

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DETROIT – Vehicle seats do more than just cradle an occupant. A seat is also a makeshift knee rest, a stepladder, a desk, a tray and sometimes, a bed. Most of all, it should address the occasional mayhem of life with comfort, style and sturdiness.

The seats in the Chevrolet Traverse have been stomped on, crushed, and pressed thousands of times to ensure they stand up to the rigorous demands placed on them. 

Long before the Traverse went on sale, General Motors engineers put the seats of the eight-passenger crossover through an intense series of tests to ensure high quality, maximum comfort and long-term durability. 

GM seat validation engineer Mario Zaccagnini and his team used state-of-the-art robotic technology to test the comfort and integrity of the seat cushions, as well as the seat frames and their attachments to the vehicle body.  The robots simulated a variety of body types entering, sitting and exiting the vehicle. Programmed to mimic the range of motion of actual customers, the robots are sort of a cyber derriere. Front seats underwent up to 50,000 entry-and-exit test cycles representing more than 10 years of typical customer use.

Rear seats are subjected to testing regiments as well, including the Seat Adjuster Easy Entry Durability Test. GM engineers designed the industry first Smart Slide® second-row seat so that a 7-year-old child could safely unlock and move the seat out of the way.

“It was mandatory for us to maintain the quality of the mechanism of the seat but at the same time enable passengers, especially younger ones, to easily access the third-row seats”, Zaccagnini said. His team’s validation plan involved sliding the second-row seats fore and aft 15,000 times equal to more than a lifetime of use and abuse. 

Zaccagnini and his colleagues know that Traverse customers frequently kneel on seats to retrieve packages, groceries and children from other parts of the vehicle.  To ensure seats hold up to heavy knee use, the team used a knee-form plunger that simulates a human knee pushing down and applying force on different parts of the seat cushions. This helped engineers assess the long-term integrity of the seat cushion foam, fabric, suspension system and seat warmers. Engineers subjected the cushions to well over a decade’s worth of knee load exposure – a total of 30,000 robotic test cycles.

Some of these cycles were performed in extreme conditions with temperatures ranging from 5° F to 140° F and humidity of up to 80 percent.

“With a family vehicle, we think creatively about how a seat is going to be used,” said Zaccagnini. “Knowing that family life means ‘expect the unexpected,’ we go the extra mile to deliver seats that satisfy customer needs in all situations.”

About Chevrolet

Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 140 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Spark, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers “gas-friendly to gas-free" solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended range. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown.

Spitzer is proud to announce we have teamed up with the Cleveland Food Bank to help provide for to those in need in our community.

Stay tuned for more information on this exciting partnership.

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Spitzer is proud to announce we have teamed up with the Cleveland Food Bank to help provide for to those in need in our community.

Stay tuned for more information on this exciting partnership.

Photo

Tuesday, October 18, 2011

Chevrolet Malibu: Longest-Running Midsize Auto Nameplate

From hot rod to main street midsize sedan, Malibu spans 35 years, eight generations

DETROIT – From hot rod to police cruiser to convertible to America’s main street sedan, few midsize cars have appealed to so many, for so long, as the Chevrolet Malibu.

The Malibu is the auto industry’s longest-running midsize nameplate, spanning 35 years, six decades, and eight iterations.  Chevrolet has produced more than 8.5 million Malibus in the United States since its debut in 1964.

Introduced as the top model of the Chevrolet Chevelle midsize car line, Malibu’s combination of sporty design, enhanced trim and high level of standard equipment quickly established Malibu with 200,000 total sales in its first year. From 1964 to 1967, Malibu was available in a full range of body styles including two-door hardtops, two-door convertibles, four-door sedans and station wagons.

In its debut year, the Malibu lineup included the now legendary 300-horsepower, 327 cubic-inch V8 Malibu SS coupe and convertible; the following year introduced a more powerful 350-horsepower 327 cubic-inch small block. The Malibu SS Z16 package – available only in the hardtop model – featured Malibu’s first big block engine – a 396 cubic-inch 375 horsepower powerplant.

For the 1966 model year, the Malibu SS was replaced by the SS396. This model came with a heavy-duty suspension and other performance upgrades. The 396 V8 was available in 325, 360 and 375 horsepower versions.

The Malibu was significantly redesigned for the 1968 model year as fastback styling overtook the industry. This second generation of Malibus continued with the front engine and rear-wheel-drive layout, but used different wheelbases for two-door and four-door models.

Chevrolet introduced a third generation of Chevelles, including a Malibu, in 1973 that would continue through 1977. The Malibu was available in coupe, sedan and wagon configurations. The Malibu SS package was available on all body styles including the wagon. In 1974, the Malibu became the entry-level Chevelle model.

The third-generation Malibu also was successful in NASCAR. The 1973-1977 body was aerodynamic and amassed 25 winner’s circle appearances for Chevrolet drivers Cale Yarborough, Bobby Allison, Darrell Waltrip and Benny Parsons.

A smaller Malibu debuted in 1978, responding to a rise in fuel economy demands, yet retained contemporary styling and features. The Malibu’s first era of rear-wheel-drive cars ended after the 1983 model year when an all-new generation of front-wheel-drive midsize cars was introduced in 1997 following a 14-year production hiatus.

Malibu was reborn as a four-door sedan with a four-cylinder 150 horsepower and a V6 with 155 horsepower. Malibu quickly earned a reputation as a well-built, value-driven sedan designed to take on established midsize leaders. It also earned Motor Trend magazine’s Car-of-the-Year award for 1997.

A sixth-generation Malibu debuted for the 2004 model year in four-door sedan and extended sedan versions with Ecotec 4-cylinder and V6 engines. It again garnered awards and recommendations from automotive media, independent research groups and safety advocates. The Malibu topped its segment in the 2005 J.D. Power and Associates Initial Quality Study.  In 2006, the Malibu SS model was reintroduced with a 240-horsepower V6 with more aggressive front and rear clips, 18” wheels, and sport bucket seats.

In 2007, Chevrolet launched a seventh-generation for the 2008 model year. It became one of the division’s most highly decorated vehicles, earning more than 40 automotive industry honors, including the 2008 North American Car of the Year.

The Malibu was Chevrolet’s – and General Motors – best-selling passenger car in 2010, with nearly 200,000 cars (198,770) sold. The Malibu is the industry’s only midsize car to win the Consumers Digest Automotive “Best Buy” award the past three years – 2011, 2010 and 2009. It has also been named a Top Safety Pick by the Insurance Institute for Highway Safety the past two years (2010 and 2011). Malibu helped Chevrolet increase market share by 2 percentage points within the mid-car segment from just under 7 percent in 2008 to nearly 9 percent in 2010.

The all-new 2013 Malibu is Chevrolet’s eighth-generation Malibu and first global midsize for customers in nearly 100 markets on six continents. It will serve as Chevrolet’s flagship vehicle in many parts of the world including China, Korea, Europe, Australia and more.  The Malibu is designed to stand out around the world with a roomy, quiet and upscale interior. Its ride and handling is expected to challenge the best cars in the midsize category. The new Malibu will be built in China, Korea and two locations in the United States. It is scheduled to start production in Fairfax, Kan., in early 2012 and at Detroit-Hamtramck Assembly next summer.

Highlights in Malibu history: (model years)

  • 1964 – Introduced as the top model of Chevrolet’s new midsize lineup, it sold more than 200,000 in its first year.
  • 1968 – Significant redesign delivered a smoother, more rounded Malibu; sales increased to more than 260,000 units.
  • 1973 – All-new Malibu introduced, with a “Colonnade” hardtop design developed to support increased safety requirements..
  • 1978 – Smaller, trimmer Malibu with significant advances in component weight reduction is introduced. 
  • 1983 – Last year for rear-wheel-drive configuration.
  • 1997 – Malibu reborn as a midsize, front-wheel-drive sedan, attracting accolades for value, safety and quality.
  • 2004 – Redesigned on new vehicle platform, Malibu enhanced its reputation as a high-quality, safe and value-driven competitor in the midsize segment.
  • 2008 – Seventh  generation Malibu is launched with distinctive design,  longer wheelbase and exclusive features such as a fuel-saving, four-cylinder/six-speed automatic powertrain. This current generation Malibu has sold more than 700,000 units since 2008.
  • 2013 – All-new Malibu designed to deliver high levels of content and features, interior craftsmanship, a line-up of fuel efficient four cylinder engines with dynamic capabilities rivaling high-end sedans set to launch in early 2012. The 2013 Malibu is Chevrolet’s most aerodynamic and fuel efficient midsize ever.

When the Chevrolet Malibu nameplate was first introduced in 1964:

  • Lyndon B. Johnson was President of the United States
  • The Rolling Stones released their debut album, "The Rolling Stones"
  • The Beatles made their first appearance on the Ed Sullivan Show
  • The Civil Rights Act - one of the most important piece of legislation in American history - became law
  • The average price for a new home in the United States was just over $13,000
  • Gasoline was 30 cents per gallon, postage stamps were 5 cents and a movie ticket was $1.25
  • Cassius Clay beat Sonny Liston for the World Heavyweight championship
  • Dr. Martin Luther King, Jr. received the Nobel Peace Prize
  • Bubble wrap was invented by Marc A Chavannes.

 

About Chevrolet – Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 140 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Sonic, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers "gas-friendly solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended gasoline range, according to EPA estimates. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown.

 

By Chevrolet News

Monday, October 17, 2011

Friday, October 14, 2011

Shopping for a new or used car this weekend?

Check out our great selection. http://www.spitzerchevynorthcanton.com/  Don’t forget, that through the month of October we will donate $25 to Breast Cancer research for each car sold.

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Ronald, we would like to thank you for taking the time to let us know how we're doing.

"Personal attention and understanding of our circumstances at time and efforts to work around them." Ronald B.

Rs

Ronald, we would like to thank you for taking the time to let us know how we're doing.

"Personal attention and understanding of our circumstances at time and efforts to work around them." Ronald B.

Rs

Thursday, October 13, 2011

Chevy Sonic to Launch ‘Let’s Do This’ Digital Campaign

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DETROIT – Donating blood in a vampire costume and working out in a grocery store are two of the offbeat ways Chevrolet is trying to get its 18- to 30-year-old target audience to play along in the launch of the all-new 2012 Chevy Sonic.

 “Let’s Do This,” a multi-phased advertising campaign begins digitally in mid-October emphasizing attention-grabbing Sonic adventures and a “Let’s Do This” social game that will live online as well as on a mobile app.

To play the game and possibly win a Sonic, users will document themselves completing various challenges, from participating in a sporting event for a good cause to working out in a grocery store.  Players share their accomplishments on the “Let’s Do This” site or app, compete to earn badges, and accumulate points. Users are also encouraged to share videos and photos on their personal social media pages.

The second phase of the campaign will include a more traditional television, print and digital advertising approach highlighting the Sonic’s features and incorporating content from the vehicle’s adventures.

“We believe Sonic will attract youthful customers who are eager to have new experiences, such as tasting foods from five different countries in five days or simply giving blood, but in a vampire costume,” said Kevin Mayer, director of Chevrolet advertising and sales promotion.  “This campaign will help our customers celebrate some of the experiences that make life interesting.”  

Beyond the campaign, Sonic has strategic partnerships with:

Pandora: Beginning in mid-October, Pandora will offer custom mobile playlists tailored to the “Let’s Do This” badging system.  Chevy Sonic will also be the exclusive advertiser when its target Pandora listener of 18 and older creates a station on their mobile device, marking the first time Pandora has offered this particular advertising opportunity.

Funny or Die: Sonic will be featured in two “Funny or Die” short videos launching on Nov. 1 and 15. 

The Sonic’s 1.4L turbo with the six-speed manual achieves an EPA highway fuel economy of 40 mpg, making it one of the most fuel-efficient small cars in the market, on par with the 2012 Ford Fiesta SFE and the 2012 Hyundai Accent and beating the 2011 Honda Fit and 2011 Nissan Versa 1.8 SL.  Along with getting 40 mpg, the 1.4L turbo has a 0-60 time of 8.2 seconds.

The suggested retail price of the Sonic begins at $14,495 including destination but excludes tax, title, license and dealer fees.

The campaign will be available at letsdothis.com on Oct. 15. To learn more about Sonic, visit the Chevy Sonic Facebook page.

About Chevrolet

Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 140 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Spark, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers “gas-friendly to gas-free" solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended range.

Wednesday, October 12, 2011

We would like to thank you for your kind review of our dealership.

"Salesman was great, facilities was great, repair shop quickly fixed the mechanical problems we discovered when we test drove the vehicle."- Timothy C.

Rs

Tuesday, October 11, 2011

Chevrolet Turns 100, and the Journey is Just Beginning

Iconic brand, born in Detroit, is growing around the world

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DETROIT – When the first Chevrolet was built in 1911 in a rented garage near downtown Detroit, it began a journey that has taken Chevrolet to every corner of the planet. A hundred years and more than 209 million cars and trucks later, Chevrolet is one of the world’s largest car brands, doing business in more than 140 countries.

“We have great plans for Chevrolet’s next 100 years,” said Chris Perry, vice president, global marketing and strategy for Chevrolet. “Chevrolet starts its second century with its best product lineup ever and strong growth in major markets in Asia, Europe, and South America.

“Our goal is to build on the foundation laid in our first hundred years to make Chevrolet a hometown brand in home towns around the world,” said Perry.

Global mainstream brand

Chevrolet is becoming GM’s global mainstream brand, the foundation of the company’s business in most major markets. In recent years, Chevrolet has expanded from its traditional markets in North and South America, and its list of Top 10 markets now includes China, Russia, Uzbekistan and India.

Chevrolet today sells more than 60 percent of its vehicles outside the United States. Last year, Chevrolet sold a record 4.26 million cars and trucks, and was the only Top Five global auto brand to grow its market share. This year, Chevrolet is on track to post its best sales in its 100-year history.

Cars and trucks to enhance life’s journey

“Like many of the strongest global brands, Chevrolet is founded in American values that are admired around the world,” said Perry. “Chevrolets are built to enhance everyday life, and to enable people to do more and experience more as they travel through their life’s journey.”

Chevrolet’s deep roots in American culture resonate with many customers around the world, who share the belief that getting behind the wheel is as much about the drive as it is about the destination. This emotional connection between Chevrolet and its customers is so deep that more than 700 popular songs and dozens of films include Chevrolet in some way.

New global products fuel growth

New, globally designed-and-produced models are behind Chevrolet’s record growth.  For example, the Chevrolet Cruze is on pace this year to mark 1 million in total sales since its launch. Cruze went on sale in the United States last year, and is now the nation’s best-selling compact car, surpassing all Asian, European and U.S. competitors.

An all-new Malibu sedan will launch this fall in South Korea, along with a global midsize Colorado pickup in Thailand. An all-new Sonic subcompact (Aveo in global markets) goes on sale this fall in the United States, followed by the Spark mini-car in 2012.

Chevrolet was founded on building affordable cars and trucks with style, value and features not offered by competitors. For example, in 1955, Chevrolet re-engineered the V-8 engine in a way that made performance accessible to millions of new customers. The result was the small-block V-8, named by WardsAuto as one of the 10 Best Engines of the 20th Century.

This spirit of innovation continues today. A new Malibu Eco model will include eAssist technology that improves fuel economy by approximately 25 percent. Last year, the first Chevrolet Volt extended-range electric vehicle rolled off an assembly line near Detroit, combining electric power and a small range-extending gas engine. The Volt and Malibu are part of Chevrolet’s global electrification strategy to reduce petroleum use and vehicle emissions.

Chevrolet was created in 1911 by auto pioneer and industrialist William C. Durant and Swiss-born race car driver Louis Chevrolet. Durant believed Chevrolet should produce cars offering more style and value than the volume leaders of the time, most notably the Model T.

“Although both men had left GM by 1920, Chevrolet has stayed true to this vision,” said Perry. “Chevrolet’s global presence as it enters its second century is a monument to its founders, and to the many others who have made Chevrolet one of the world’s great car brands.”

Fast Facts:

  • Chevrolet sold 4.26 million vehicles globally in 2010
  • That averages to one Chevrolet sold every 7.4 seconds
  • Chevrolet’s top five global markets in 2010 were, in order: the United States, Brazil, China, Canada and Uzbekistan.
  • More than 60 percent of Chevrolet sales in 2010 were outside the Unites States
  • Chevrolet has sold more than 209 million vehicles in the past 100 years
  • 2011 is on track to be Chevrolet’s best sales year ever

About Chevrolet

Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 140 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Sonic, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers "gas-friendly" solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended gasoline range, according to EPA estimates. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown

 

By Chevrolet News

Friday, October 7, 2011

Big thanks to Patti for posting this great feedback

"I appreciated how our salesman spent time with us after we took delivery of the vehicle to explain how things worked. For example, he guided us through the set up of our On Star account."- Patti S.

Rs

Thursday, October 6, 2011

Forensic Science Makes for Longer-Living Chevy Cruze

Engineers perform post-mortems to enhance vehicle durability

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DETROIT – General Motors Corrosion Engineer Christa Cooper and her team know that rust never sleeps, so they look for corrosion in places the typical automobile owner never sees – underneath welded brackets and joints and among the thousands of spot welds that help hold together a vehicle body. 

The Crime Scene Investigation-style effort was performed recently on the 2012 Chevrolet Cruze. The outcome should mean years of little or no rust.

Cooper’s corrosion quest takes place inside the Vehicle Teardown Facility at GM’s Milford (Mich.) Proving Ground. Cooper and her team analyzed Cruze test vehicles subjected to extreme durability testing representing 10 years of wear, tear and elements.

“We test to the 95th percentile environment, which is the most-severe customer environment we can replicate in our labs and road courses,” said Cooper. The cars are then disassembled piece by piece in a sort of “Where’s Waldo” search for the tiniest evidence of rust.

Skilled trade mechanics drill out 2,000 to 3,000 individual spot welds by hand seeking out corrosion in the sheet metal structure. It takes a two-person team two weeks to completely tear down a car to its base elements.  

When Cooper and her team find even a trace of rust, they look for ways to prevent it. Rust is a natural result of steel contacting water and oxygen, and the corrosion accelerates when road salt is present. The solution most often is finding a way to keep water out. Sealers and alternative materials are often prescribed.

While Cruze was under development, Cooper and her team uncovered corrosion where the inner panel of the rear door is joined to the safety beam. The team recommended switching out an uncoated steel bracket with a rust-resistant coated steel stamping. The change eliminated corrosion in that area.

An auto morgue may seem like a grim place where vehicles sacrifice their bodies for science, but the benefit is future Cruze bodies that last longer and are more durable.

“It’s part investigation, part engineering – I love this job,” said Cooper, who has worked in the auto industry since age 18. Her interest in cars and trucks came from her grandfather, who drove and restored classic pre-World War II cars. “I got the automotive bug early,” she said.

About Chevrolet

Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 120 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Spark, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers “gas-friendly to gas-free" solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended range. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models can be found at www.chevrolet.com.

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Tuesday, October 4, 2011

Chevy Participates in Making Strides Against Breast Cancer®

Service rebates, NASCAR pledges and pink signage support American Cancer Society

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DETROIT – As Chevrolet celebrates the countdown to its 100th birthday on Nov. 3, the brand is partnering with the American Cancer Society, the Official Sponsor of Birthdays, to help in the fight against breast cancer.

“Chevrolet has been part of life’s great journeys for the past 100 years – even the detours,” said Alan Batey, Chevrolet vice president, Sales and Service. “Our Chevrolet dealers, customers and fans can come together to help the American Cancer Society create a world with less cancer, more birthdays and longer journeys.”

As part of Chevy’s partnership with the American Cancer Society, the brand is encouraging its dealers, employees, customers and fans to help save lives by participating in one of the hundreds of Making Strides Against Breast Cancer walks being held across the United States.

The walks are family friendly events that honor breast cancer survivors, raises awareness about the disease, and help  save lives by raising money. Since 1993, nearly 7 million people have participated in a Making Strides Against Breast Cancer walk, raising more than $400 million.

During National Breast Cancer Awareness Month in October, Chevrolet Certified Service will offer customers the opportunity to waive their eligibility for select oil change and brake pad service rebates of $5, $10 and $25. Chevrolet will contribute the money from the waived rebates to the American Cancer Society.

“Everyone knows someone who is impacted by this disease, whether it’s your mother, wife, sister, daughter or friend, and we have several team members who are survivors so it’s personal,” said Steve Hill, GM North American vice president, GM Customer Care and Aftersales.  “Donating your Chevy Certified Service rebate is another way that our customers can help fight breast cancer and promote life’s adventures.” 

In September, Chevrolet contributed nearly $30,000 to the American Cancer Society based on a pledge of $200 per lap run under a caution flag at NASCAR Sprint Cup Series races in Atlanta and Richmond, Va.  A specially painted pink Camaro SS paced both races.   

Starting on Oct. 1, Chevrolet and General Motors will recognize National Breast Cancer Awareness Month from the top of its Renaissance Center headquarters by featuring a pink ribbon and turning pink the LED sign at the top of the building. 

About Chevrolet

Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 140 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Sonic, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers "gas-friendly” solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended gasoline range, according to EPA estimates. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models, fuel solutions, and OnStar availability can be found at www.chevrolet.com.